SOCIAL
CAMPAIGNS

THRIFTY TOWEL X BY KIILU

A campaign film for Thrifty Towel x by KIILU’S archive fashion pop-up in Paris. Taking cues and inspiration from Art Attack using tight, intentional framing to withhold the full picture until the final moment, building curiosity shot by shot before pulling back to reveal a giant mosaic of clothing, laid out as the French flag and spelling “Thrifty Towel by KIILU” from above. A simple idea, executed with maximum impact capturing the scale and craft behind the Fête de la Musique activation.

ORIGINAL VERSION

VHS VERSION

Celsius - Stay Retro

A nostalgic, retro-inspired spec advertisement that combines vintage aesthetics with modern energy, capturing the timeless spirit of staying true to your style

THE FARM CHAPTER

The Farm reimagines high fashion within an unconventional setting, juxtaposing the grit of working life with the elegance of couture. Inspired by the strength of working women, the project highlights resilience while preserving the refined poise of the models. The result is a striking blend of power and beauty, where raw labor meets timeless prestige

Are Those Jeans?

Are Those Jeans? is a playful social media campaign built around Mist’s latest tracksuit release. The concept follows our protagonist on the hunt for the perfect outfit, until he stumbles across the new Hearts Gambit tracksuit, the piece everyone seems to be chasing. What begins as a simple choice quickly spirals into chaos as a crowd pursues him, all desperate to uncover the age-old question: ‘Are those jeans?

AGP Productions  | 2026